Social Media & Branding

Learn How to Build a Brand and Effectively Use Social Media

Sale Banner
Sale Banner
Build a Brand and Social Media Presence

So, you’re working for yourself or have the ambition to build your own business, but does the world of social media and marketing completely overwhelm you? You may even be a coach, trainer or budding entrepreneur, but do you know how to grow your online business organically or how to become a brand or social media expert?

During this course, we will help you define your important Unique Selling Point (USP); the audience you want to target; what social media channels to use and how to use them; and provide you with some useful, proven tactics and strategies to get the most out of the platform.

  • 50 Guided Learning Hours
    50 Guided Learning Hours
  • 5 Units
    5 Units
  • 100% Online
    100% Online

Course overview

In this modern day it is crucial to have a loyal community who are the voice of your brand. As such, social proof marketing is one of the cheapest and most effective ways of growing your business. During this course we will take a deep dive into how to build an engaged customer base.

Along with best practices and the most up-to-date information on the world of social media, you will also get access to experts in this field who have ‘been there and done it'. You will get access to an abundance of resources to help you along the way as you grow your brand and business. Forget scouring YouTube and Google for social media posting schedules or community growth hacking ideas – you will get it all in this easy-to-follow course.

Who is this course for?
  • Fitness Trainers who want to kickstart their fitness business online or in-person
  • Fitness brands who want to growth-hack their marketing and surge ahead of their competition quickly, using proven methods from industry experts
  • Anyone who wants to learn about social media + digital marketing techniques from any industry

By the end of the course, learners will have a full understanding of social media marketing, how to build their niche, attract leads and clients, social media psychology, and how to create more effective ads, pages and groups to attract more clients.
Key topics covered in this course:
  • Building a brand 
  • Social media channels 
  • How to build an engaged community
  • Email marketing 
  • Tactics and Strategies 
  • How to build your own success 

You can find out more detailed information about the course contents, team and potential career opportunities in the tabs above. Or alternatively, register your interest on the form below and we will send you further information.

What sets us apart from other training providers is that all our courses are developed by industry experts. You will be taught through a combination of written materials, interactive learning elements and supportive resources which help teach important information in an engaging and fun way. 

Register my interest


{{dataFrm.final_price | currency: '£'}}
Please Wait..
{{dataFrm.final_price | currency: '£'}}
{{dataFrm.discounted_price | currency: '£'}}
Please Wait..
We have broken this course into 5 separate units:

Unit 1: Introduction + Building a Brand

  1. Finding your Niche and USP
  2. Finding your ‘WHO’
  3. Creating a brand identity 
  4. Market Research 
  5. Choosing the right platforms for your brand

Unit 2: Social Media Channels

  1. Overview: Facebook, TikTok, Instagram, Youtube, Linkedin, TikTok, Podcasts, Blogs 
  2. Detailed breakdown of each cahnnel
  3. Best practices - posting times & consistency 
  4. Creating a community 
  5. Insights + reporting 
  6. Examples of success stories

Unit 3: Email Marketing

  1. Types of email marketing
  2. How to make an email marketing campaign 
  3. Key metrics to track
  4. Top tips and tricks 
  5. Email marketing automation 

Unit 4: Social Media Tactics + Strategies 

  1. How to build your Social Media Strategy 
  2. The Buyer’s Journey
  3. How to build an engaged community 
  4. Organic vs paid social media
  5. How to generate leads 
  6. Turning leads into customers - how to monetize your audience 
  7. Growth hacking
  8. Create your strategy

Unit 5- Building your own success

  1. Supportive resources + tools
  2. White label platforms
  3. Industry professional top tips - dos & don’t 
  4. Inspiring success stories 


{{objData.module_price | currency: '£'}}
{{objData.module_cart_price | currency: '£'}}
Added in cart

meet your team

Leap Academy courses are designed and delivered by experts and professionals who are all big personalities in the health and fitness industry. Each course leader has been specifically chosen due to their knowledge, personality and leading reputation to ensure the course content is top quality, but also highly engaging. Read more about each course leader below and which courses they have helped create and deliver

Online Personal Trainer + Business Owner

Talilla is an online fitness instructor and Personal Trainer, and coaches the LEAP Academy Level 2 Gym Instructing, Level 3 Personal Training and Level 4 Advanced Sports Nutrition qualifications. She has an extensive career in the fitness industry and has built her own online health and fitness club from scratch. Read more about her amazing journey below:

All Modules
Celebrity Personal Trainer + Business Owner

Brad is a professional PT and coaches the LEAP Academy Level 2 Gym Instructing and Level 3 Personal Training qualifications. He is one of the most successful and best known PTs in the UK with incredible experiences and knowledge to share. Read all about his career and story below:

All Modules


There are no requirements to enrol on this course!

It is designed as a guide to help anyone build their brand, grow their community and develop their social media strategy. No previous knowledge or experience needed.


The course is a supportive resource for your business journey, and therefore there are no assessments. 

This is not a pass/fail course, but is designed to be used and referred back to for helpful information at key moments in your business journey.



TQUK logo
This course is endorsed by TQUK. It is important to note that this course is studied for learning support only and does not provide an official qualification.

Established in 2013, Training Qualifications UK are one of the most forward-thinking and agile Awarding Organisations in the UK. They work closely with both employers and providers to ensure learners receive qualifications that have impact in the workplace and help learners succeed in all walks of life.


Upon successful completion of this course, you will be equipped with the knowledge and skills to build your brand and social media presence with confidence.

No matter the industry you’re in, be it Health & Fitness or otherwise, this course will help support your career and give you the best chance of success.


course options

You will have access to weekly live and on-demand classes with professional Personal Trainers

payment options
Course fee
{{dataFrm.cource_fee | currency: '£'}}
Course fee
{{dataFrm.cource_fee | currency: '£'}}
With Discount
{{dataFrm.discounted_fee | currency: '£'}}
With Extra {{sitewide_discount}}% off
{{dataFrm.discounted_price | currency: '£'}}
Your payments
Edit payment plan
{{dataFrm.monthly_deposit | currency: '£'}}
{{dataFrm.months}} monthly payments of
{{dataFrm.per_month_fee | currency: '£'}}
{{dataFrm.final_price | currency: '£'}}
{{dataFrm.discounted_price | currency: '£'}}
My deposit
Finance Term
Course Bundles
{{objData.bundle_discounted_price | currency: '£'}} {{objData.bundle_cart_price | currency: '£'}}
Deposit{{dataFrm.monthly_deposit | currency: '£'}}
{{dataFrm.months}} monthly payments of{{ (objData.bundle_cart_price - dataFrm.monthly_deposit)/dataFrm.months | currency: '£'}}
What our students say…

I am currently doing my Level 3 PT Course and bbsolutely loving it! Leap has made the course interesting and engaging. The content is explained in a very digestible form, and there are videos further break it down to help mix up the learning. The coaches that teach the content are all very relatable and understanding making them very approachable with any issues you are having. The Live sessions and social pages also make it easy to communicate with peers and course coaches, allowing you to ask any questions you have which is amazing!I would highly recommend going with LEAP to do any courses you are interested in!


Everything from the coursework to the incredible teachers has been great fun and made me eager to come back and continue the course.
The trainers are all so lovely and helpful and the course itself is so in depth and informative it’s awesome!!


I am currently in the process of doing my Level 2/3 PT course. I have been considering it for a while. Now I have started I love the way it is set up. The support you get from the trainers is bar non. I love how you can just do it in your own pace, it can take you a few months or 10 months, all depends on when you are able to do it. Thank you for everything so far. Looking forward to seeing what’s to come.


If you’re looking for a place to complete your courses within the health & wellness industry then look no further than Leap Academy!! I was looking to pursue my dream career as a PT but wasn’t sure where I was best to do them until Leap academy came along and it’s the most interactive and supportive community of learners & demonstrators. It’s so hands on and filled with different formats to mix up your learning which makes it so much more engaging and easier to learn! They also have live online classes where you can ask your trainers questions in real time and get to know your peers and makes you really feel part of the academy. I’ve had so much support from the team and recently passed my unit 1 exam for my level 2/3 PT course & I’m overjoyed!